Redesign the first transfer for a new customer
The first transfer a new ENBD X customer makes is the moment the app proves itself. Today the flow asks for a beneficiary, an amount, a purpose, and a confirmation. The customer is also subject to a cooling-off period on first sends to a new beneficiary, an OTP, and the realities of which payment rail will be used. Design the flow as if the bank had earned the right to ask less and explain more.
Method
Start by listing every input the bank actually needs and the regulatory or risk reason it needs them. Then sequence them. Decide which steps can be silent (rail selection, fee preview), which are explicit (amount, beneficiary, purpose, OTP), and which deserve a gentle pause (cooling-off, fraud check). Sketch two versions, one optimised for new-resident remittance, one for a domestic Aani transfer.